Ever wondered what a client thinks of freelancers like you?
In this episode I get to interrogate Hetty Meyric Hughes, founder of Scroll, a content consultancy and agency that supplies freelance and contract professionals to a wide range of businesses and government departments – including the fabled Government Digital Service.
Listen now to hear how Hetty finds freelance partners, how freelancers can stand out from the crowd, and the worst mistakes freelancers can make.
- Hetty Meyric Hughes on Twitter
- Padma Gillen (Scroll partner) on Twitter
- Rahel Ann Bailie (Scroll partner) on Twitter
In this episode we discuss:
02:00 What does Scroll do? Hetty explains that Scroll is a content and editorial agency, providing content designers, copywriters and content strategists
03:00 How did Scroll come into being? Hetty talks about her journey from government web editor to content agency founder.
04:00 It’s difficult to work for government as a sole trader. As a limited company you can supply services to government more easily.
06:00 Some companies prefer to procure copy through an agency – a preferred supplier that they trust, and have already set up as a supplier.
07:00 How do you find freelance content designers and copywriters?
08:00 We don’t usually need subject matter experts – we just need people who know content.
09:00 Sometimes we tweet job ads – or post ads in the Guardian or Chinwag – or use LinkedIn to search for content people
10:00 What is the worst thing someone can do if they want to work with Scroll?
11:00 Hetty looks for freelancers who are actively engaged with the content world – and passionate about their work. Engagement can be more attractive than experience.
17:00 Meetups are a great way to get engaged with other freelancers and learn more about your profession. Hetty talks about Content Seriously – the Scroll meetup for content designers, content strategists and copywriters
20:00 It’s ideal if freelancers have their own website and an online portfolio. And up-to-date CV and portfolio is essential
23:00 Your CV should always be up to date – projects move fast so you need to be ready in an instant
24:00 Hetty looks for people with diverse experience, rather than freelancers who spend years working for the same client
29:00 There’s nothing wrong with having a quiet spell as a freelancer – especially if you use the time wisely, such as investing in your career and skills
31:00 What’s the worst experience of a freelancer? Hetty talks about short-tempered freelancers, but says that generally freelancers are reliable and easy to work with – and make for an interesting working life
33:00 What does the future hold for Scroll?